Green Marketing
New Media Marketing is a traditional and interactive agency blending new marketing communication technologies with sustainability. Many of the cutting-edge technologies we utilize result from a business focus on environmentally friendly marketing solutions.
Microsoft Tag technology is one such green tool with which New Media Marketing created a paperless media kit for GreenNurture.com - a company creating a turnkey environmental program focused on creating internal sustainability strategies for corporations. A Tag is a unique Barcode that looks like an image and acts as a link to any URL, phone number, v-card information or rich media content. Using a smartphone equipped with a camera to scan a Tag, marketing information is then accessed via the mobile device. New Media Marketing, the agency of record for GreenNurture.com, developed the mobile content that sits behind the Tag. The mobile site includes content such as demos, presentation videos, press releases and the CEO speaker biography. New Media Marketing created Tags and QR Codes for their Business Tradeshow materials and even T-Shirts. These corresponding websites are updateable which allow for the reuse of physical marketing materials and reduces the need to produce more print.
New Media Marketing never forgets that
ROI is an important part of any strategy in
communications. The Tag technology allows
you measure the effectiveness of any
campaign as well as analyze and segment
the results from the interactive experience.
New Media Marketing demonstrates their commitment to the environment and is Trade marking the phrase: "We brag with our tag! Environmentally Friendly Marketing™."
Microsoft Tag technology is one such green tool with which New Media Marketing created a paperless media kit for GreenNurture.com - a company creating a turnkey environmental program focused on creating internal sustainability strategies for corporations. A Tag is a unique Barcode that looks like an image and acts as a link to any URL, phone number, v-card information or rich media content. Using a smartphone equipped with a camera to scan a Tag, marketing information is then accessed via the mobile device. New Media Marketing, the agency of record for GreenNurture.com, developed the mobile content that sits behind the Tag. The mobile site includes content such as demos, presentation videos, press releases and the CEO speaker biography. New Media Marketing created Tags and QR Codes for their Business Tradeshow materials and even T-Shirts. These corresponding websites are updateable which allow for the reuse of physical marketing materials and reduces the need to produce more print.
New Media Marketing never forgets that
ROI is an important part of any strategy in
communications. The Tag technology allows
you measure the effectiveness of any
campaign as well as analyze and segment
the results from the interactive experience. New Media Marketing demonstrates their commitment to the environment and is Trade marking the phrase: "We brag with our tag! Environmentally Friendly Marketing™."
