Campaign Execution
Once your campaign materials are developed, the professionals at New Media Marketing manage the testing, deployment, and reporting process on your behalf. Our real time reporting provides up to the minute data regarding the results of your campaign so you can refine it based upon performance.

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Email marketing has surpassed all other communication mediums as the most popular way to generate and nurture leads because it has the advantage of being fast, cost-effective, and easy to customize.

LiveEngagement allows you to leverage the strengths of email marketing to truly connect with your audience and improve lead generation and conversion numbers. New Media Marketing offers comprehensive email marketing capabilities, including message development, customization, testing, deployment, and reporting.

Dynamic Content and Message Customization
Within each email, you can create dynamic content generated specifically to appeal to each individual prospect based on demographics, preferences, and past behaviors. You can customize the email subject line, text, images, links, attached documents, embedded forms, and survey questions. Dynamic content ensures that each prospect receives a message that is relevant, interesting, and applicable which in turn increases lead generation and conversation rates.

Testing
After your email has been created, LiveEngagement tests the campaign capabilities including: SPAM scoring, email rendering, and link testing. Our SPAM scoring tool rates your message on a scale of 1-10 to determine how likely it is to be marked as SPAM in your recipients' inbox. We also provide guidance regarding factors that could increase your score and suggest changes to improve deliverability.