Campaign Execution

• Direct Mail  |  
• html Email  |  
• PURLs  |  
• Landing Pages  |  
• Custom Microsites  |  
• Printing / Mail Fulfillment

Once your campaign materials are developed, the professionals at New Media Marketing manage the testing, deployment, and reporting process on your behalf. Our real time reporting provides up to the minute data regarding the results of your campaign so you can refine it based upon performance.

Printing
Variable data printing allows New Media Marketing to produce printed pieces that speak directly to the intended recipient. Variable data printing allows for data driven fields to be dynamically swapped as a piece is printed. In essence, each piece coming off the press is unique and speaks directly to the recipient about their particular inquiry. For example, Susie Smith requested information about a nursing degree at the San Diego campus. A variable data brochure is produced that greets Susie on the cover, provides information about the nursing program she chose, informs Susie about the San Diego campus, and shows a photo and contact information for the enrollment person assigned to Susie. Since variable data printing speaks directly to the recipient, the response rate of these pieces far outpaces traditional direct mail. New Media Marketing utilizes a hybrid marketing approach that fuses interactive technology and traditional printing to bolster your marketing.

Mail Fulfillment
Once printed, New Media Marketing can sort, stamp, and deliver your printed pieces in-house. All direct mail jobs are appropriately sorted to maximize postage cost efficiencies. At New Media Marketing, our 24 hour staff is standing by to ensure your personalized direct mail campaign is delivered on-time and according to plan.