
Campaign Execution
- Direct Mail |
- html Email |
- PURLs |
- Landing Pages |
- Custom Microsites |
- Printing / Mail Fulfillment
Personalized URLs
A personalized URL is a landing page, with a personalized address (such as JohnSmith.custompage.com) and unique content personalized for the prospect. Personalized URLs are rapidly gaining popularity in lead generation campaigns because they generate astounding response rates and can be distributed via email or direct mail."You can customize all of the content on the personalized URL, including images, text, links, survey questions, and forms."
Once a prospect visits his or her page, the content is dynamically generated based on what you know about the prospect including demographics, marketing preferences, and marketing history.
Our extensive reporting features give you the ability to track click-through and activity on each page so you can evaluate the effectiveness of each offer and page and make continuous improvements.



